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Smart alliance: How a global corporation and environmental activists transformed a tarnished brand

Author
Taylor J.G., Scharlin P.J.
Date
2004
Source
IUCN (ID: MON-072180)
Publisher | Place of publication
Yale University Press | New Haven, CT, USA
ISBN
10233-X
Pages
304 p.
Document type
Monography/book
Language
English
Field of application
International
Subject
Environment gen.
Keyword
Economy and environment Business/industry/corporations International trade