Smart alliance: How a global corporation and environmental activists transformed a tarnished brand Author Taylor J.G., Scharlin P.J. Date 2004 Source IUCN (ID: MON-072180) Publisher | Place of publication Yale University Press | New Haven, CT, USA ISBN 10233-X Pages 304 p. Document type Monography/book Language English Field of application International Subject Environment gen. Keyword Economy and environment Business/industry/corporations International trade