Marketing Act. Country/Territory Sweden Document type Legislation Date 1995 (2006) Source FAO, FAOLEX Subject Food & nutrition Keyword Food quality control/food safety Internal trade Packaging/labelling Fraud/deceit/adulteration Consumer protection Geographical area Europe, European Union Countries, Northern Europe Abstract This Act, made under the responsibility of the Ministry of Agriculture, Food and Consumer Affairs, contains rules relative to marketing practices in Sweden. The object of this Act is to promote the interests of consumers and of trade and industry in connection with the marketing of products and to counteract marketing that is unfair to consumers and businessmen. The Act, among other things, lays down general requirements regarding marketing and prohibits false and misleading advertisement and la Full text English/Swedish Website www.sweden.gov.se; 62.95.69.15